Presentation of the concept

Halfway between art and design, DAAD is a young jewellery concept brand located in Geneva. Literally Designers in Action, Artists in the Making, DAAD is at once an observation, an ambition and a promise.

Its goal is to offer jewelry and art objects related to jewelry, handcrafted with a strong aesthetic and concept. The brand is committed to working with local artisans and sourced materials to ensure the ethics and traceability of its creations.

The idea is to take the crossroads of traditional jewelry, between poetry and metal, between jewels and volume. DAAD's objective is to be a bold and colorful brand by also investing in other artistic fields, such as photography and sculpture.